RIA for Swiss Media Research
We’ve added a case study describing a Rich Internet Application that Canoo developed for a Swiss media research organization. The online tool is used by media planners to calculate the performance of billboard advertising campaigns for a defined target group in a specific geographic region, and compare quotes for billboard advertising campaigns.
It offers a rich, responsive interface for expert users with diagrams, maps, and sortable tables, as well as easy access from any platform via the Web.
This media planning tool is entirely web-based and does not require a client-side install of the (huge) billboard performance database or the sophisticated statistical algorithms used for the tool’s performance calculations. The rather frequent updates to the billboard database are easily accommodated on the server side, without clients having to visit an update site.
The tool was implemented using Canoo’s Java RIA library, UltraLightClient.
