Review of the Web 2.0 Forum in ZH-Oerlikon
I attended the Web 2.0 Forum organized by Vereon.ch this week.
The first surprise was the large binder I received at the registration desk with a printout of all the talks.
And the second surprise was no free WiFi.
The format was a bit challenging: 0.5 hr slots and more than 10 speakers. The talks were of different depth and quality and covered a wide range of topics.
I was pleased to see Swiss blogger Stefan Bucher, who talked about corporate blogging. He is the author of Weblog FAQ - widely referenced within the German-speaking blogging community.
Noteworthy from a RIA point of view:
SAP’s CTO for EMEA, Rolf Schumann, presented a talk on Web 2.0 within the business world.
The basic message being: we are in a global market which is changing faster than before. Factors such as the need for transparent customer relationship, a global distributed workforce, an increase in competitors and risks, and newly emerging technologies such as RFIDs are a challenge for large and small to medium-sized companies. And we need to tap into the possibilities that Web 2.0 offers by building enterprise-class Web 2.0 applications.
Although the user interface only makes up 10% of an application, it is gaining importance. UIs need to be accessible everywhere. And applications need to interact seamlessly with business processes.
RIA technologies that combine ubiquity and industrial strength offer key factors for enterprise class Web 2.0 applications and, thus, a way to stay ahead of competitors.
