RIA Better for Online Advertising
I stumbled across Ryan Stewart ’s post on online advertising.
His main argument: Rich Internet Applications (RIA) offer a richer experience and are thus better positioned to profit from the general move from TV to online advertising:
One, the technology is richer and therefore more opportunities exist to create the kind of advertising that would benefit brands. This is both because of the audio/video capabilities but also because of the technical nature of RIAs. We can push data to clients, provide real-time collaboration and stay away from page refreshes that would ruin an experience. All that means that advertisers can control the experience all the way through and establish branding in a more strategic way. Secondly, rich Internet applications bring richness to a variety of touch points. We’re seeing RIAs on the desktop, on mobile devices, and set top boxes/video game consoles. Being able to take advantage of the same technology on a variety of devices and platforms means that advertisers can easily customize the experience so that they can provide the proper amount/type of advertising for the device using the exact same property. The same rich Internet application should have an interface customized to the small screen and the big screen and using RIAs to build brands means you can provide the right type of advertising for the medium and know that the experience will be consistent; something that doesn’t exist right now with regular HTML/banner ads.
