Media Planning and Analysis Tool

Description

SPR+ Expert was developed for Swiss Poster Research Plus Ltd. and is a media planning and performance analysis tool, allowing users to compare the offers of various billboard advertisers, evaluate the performance of individual billboards and campaigns in order to assemble an optimal poster plan. The highly interactive, desktop-application-style user interface incorporates features such as a "studio mode", where the user can interactively simulate poster campaigns, and an integrated map viewer (GIS) for visualizing billboard surroundings. The tool predicts campaign performance based on detailed exposure data that Swiss Poster Research Plus Ltd. collected by measuring over a period of one week the mobility behaviour of the Swiss population with GPS with a 10'000 people sample and matching this data with over 60'000 individualized billboard visibility areas.

Thanks to the client-server architecture of UltraLightClient, there is no need to distribute the valuable performance database to every client - all performance calculations are handled server-side and only the visualization results are sent to the client. UltraLightClient's built-in upload/download support is used to protect the privacy of potentially sensitive campaign data by storing all campaign-related files within the client's file system and uploading the data only for the duration of a user's session.

The tool has received favourable reviews in various trade publications and is expected to give a significant boost to the poster medium as a whole by putting the planning process at least on par with the ease-of-use and accuracy standards established by TV and print media.

Requirements

  • Rich and responsive user interface for expert users
  • Multi-mode presentation of campaign planning and performance data – classical tables (with sorting, filtering and grouping capability), interactive diagrams, maps
  • Hassle-free installation on all platforms
  • Per usage metering and license charges
  • Transparent upgrades of performance database and calculation algorithms

Key Benefits

  • Integrated, rich UI supporting all phases of the campaign planning process, from initial simulations over detailed planning and performance calculation up to post-campaign performance tracking.
  • Precise performance predictions based on a server-side performance database and statistical algorithms developed by Swiss Poster Research Plus Ltd. and Fraunhofer Gesellschaft, Germany.
  • 100% Java solution, running on all platforms that support Java.
  • Chart generation and map viewing are provided by third-party components included via the UltraLightClient extension mechanism, avoiding the need to code these complex functionalities from scratch.
  • Server-based programming model with built-in client/server split permits reliable usage monitoring and easy upgrading of performance database and statistical algorithms.